Why Now Is the Time to Upgrade from Reporting to Analytics

When it comes to financial investments, many people find themselves obsessively and consistently checking market indexes, stock prices, and any other minute changes. Following the rise and fall of prices is certainly useful — but only to a certain extent. These numbers offer a glimpse into stock performance within a specific time frame, be it a day or a year. However, what these numbers do not provide, is insight into your broader investment approach, such as whether the stock is over or undervalued and if you should consider buying or selling.
Market indexes and stock figures operate in the same way reporting does within your IT organization. With reporting, you can find out how many tickets were opened in the past hour, but not why those tickets were opened or whether the amount diverges from the usual average. The information you receive from reporting is ultimately stale and unable to prompt necessary decision-making. 

Analytics, on the other hand, provides data that is dynamic. The information received from analytics provides greater insights into your data, such as the ability to recognize and understand patterns, trends, and relationships. These in-depth investigations provide the means for your IT organization to make better-informed decisions, smoothly and efficiently. 

Learn how to leverage the benefits of analytics with our latest whitepaper. Download our whitepaper, Analytics: The Smartest Path to Smarter IT, to learn the five key differences between reporting and analytics applications, as well as the distinct role each plays in improving IT service. Discover why it is time for your organization to upgrade from reporting to analytics for an enhanced IT department. 
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